Browsing "Open Access ZBW" by Person Bacik, Radovan
Showing results 1 to 5 of 5
Year of Publication | Title | Person(s) |
2023 | Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic | Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; Tomasova, Maria |
2021 | Can negative word-of-mouth have any impact on brand sustainability? | Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; Bacik, Radovan |
2022 | Consumer shopping motive identification : study of webrooming vs. showrooming | Olearova, Maria; Gavurova, Beata; Bacik, Radovan |
2023 | Identifying the relationship between the use of mobile technologies and time : a study based on a sample of oecd member countries | Olearova, Maria; Bacik, Radovan; Gavurova, Beata; Rigelsky, Martin |
2021 | Political marketing : impact of public relations on the change in voter behaviour of consumers (voters) | Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava |