The influence of selected factors on the effectiveness of print media advertising

Cabyova, Ludmila; Krajcovic, Peter

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/1958

Title:

The influence of selected factors on the effectiveness of print media advertising

Journal:

International journal of business & management

Authors:

Cabyova, Ludmila
Krajcovic, Peter

e-ISSN:

2336-2197

Document Type:

Article

Year of Publication:

2017

Persistent Identifier of the first edition:

doi:10.20472/BM.2017.5.2.001

Language:

English (eng)

Citation:

Cabyova, Ludmila/Krajcovic, Peter (2017). The influence of selected factors on the effectiveness of print media advertising. In: International journal of business & management 5 (2), S. 1 - 16.
doi:10.20472/BM.2017.5.2.001.

Appears in Collections:

International journal of business & management

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