An effective communication strategy based on trust : the key element to adopting a Covid-19 contact tracking application

Touil, Abdelhak Ait; Jabraoui, Siham

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Title:

An effective communication strategy based on trust : the key element to adopting a Covid-19 contact tracking application

Journal:

Marketing i menedžment innovacij

Authors:

Touil, Abdelhak Ait
Jabraoui, Siham

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/A601-2022-12_Touil-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.2-12

Language:

English (eng)

Citation:

Touil, Abdelhak Ait/Jabraoui, Siham (2022). An effective communication strategy based on trust : the key element to adopting a Covid-19 contact tracking application. In: Marketing i menedžment innovacij (2), S. 128 - 140.
https://mmi.fem.sumdu.edu.ua/sites/default/files/A601-2022-12_Touil-et-al.pdf.
doi:10.21272/mmi.2022.2-12.

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Open Access ZBW

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