Can negative word-of-mouth have any impact on brand sustainability?

Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; Bacik, Radovan

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Title:

Can negative word-of-mouth have any impact on brand sustainability?

Journal:

Marketing i menedžment innovacij

Authors:

Kakalejcik, Lukas
Fedorko, Richard
Gavurova, Beata
Bacik, Radovan

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2021

Open Content License:

Original URL:

https://mmi.fem.sumdu.edu.ua/sites/default/files/488-2021-16.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2021.1-16

Language:

English (eng)

Citation:

Kakalejcik, Lukas/Fedorko, Richard et. al. (2021). Can negative word-of-mouth have any impact on brand sustainability?. In: Marketing i menedžment innovacij (1), S. 212 - 224.
https://mmi.fem.sumdu.edu.ua/sites/default/files/488-2021-16.pdf.
doi:10.21272/mmi.2021.1-16.

Appears in Collections:

Open Access ZBW

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